‘Spot the Cyclist’ campaign in Taupo

The Bike Taupo team were looking for a way to promote and recognise urban cycling in Taupo during Bike Wise Month. They wanted to reward cyclists for their daily commutes rather than specific event rides.

The Bike Taupo committee were briefed with the task of spotting five cyclists per week during Bike Wise Month. The council teamed up with four local bike shops – Avanti Corner Shop, Top Gear Cycles, Huka Cycles Taupo and Life Cycles – to put together 20 goody bags.

The ‘spotted’ cyclists were then approached to have their pictures taken for the local paper and given a goody bag in return.  The bags included a $20 voucher for one of the local bike shops and lots of Bike Wise goodies such as puncture repair kits and reflective snap bands.

The mix of cyclists photographed included students cycling to school, commuters and people off to do their weekly shop. Feedback was extremely positive with most people very grateful to win a prize and happy to have their pictures taken. Based on the success of the promotion, Bike Taupo will be continuing the promotion for the 2010 Bike Wise campaign.

Any queries or advice on running a Spot the Cyclist campaign can be directed to Richard Hine or Thomas Schwarz by email: bikewise@ biketaupo.org.nz.


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